Ed Rogers, a Republican consultant, says the primary race is really about Romney and Perry and the others are just momentary distractions. And along the way he spills the beans about the fact that Republican voters like things simple to the point of being utterly idiotic:
The other candidates are subject to the natural rhythms of what I call the Cinderella cycle of a presidential primary campaign. At any given time, someone is holding the magic slipper, trying to make it fit – until it pops off and someone else gets to try. Herman Cain has it right now but is bound to lose it. The way the Cinderella cycle works, he will probably get another round with it before the voting starts.
Even though Cain won’t be the nominee, his candidacy tells us a lot about the psychology of GOP activists. Our team wants someone authentic, creative, fresh, bold and likeable. And we don’t have much tolerance for too many facts or too much information. In politics, a bumper sticker always beats an essay. Cain’s 9-9-9 is a bumper sticker; Romney’s economic plan is an essay. Perry’s rationale for giving the children of undocumented workers in-state college tuition rates is an essay. No hand-outs for illegal aliens is an effective bumper sticker.
Creative, fresh, bold and likeable? Really? While admitting that Republicans like empty slogans, he’s using them himself. But he’s certainly right about the rest.