Did you know there’s a growing niche market for religious sex toys? I didn’t either. But the Daily Beast reports on companies that market sex toys solely to married heterosexual couples on the basis of helping to preserve those marriages.
Sex and religion have long been perceived to be at odds, with carnal pleasures representing sin more than saintliness. Yet in recent years, a handful of savvy Christian, Jewish and Muslim entrepreneurs have embraced the notion that the two can coexist in a way that jibes with doctrine—and even glorifies traditional values by strengthening marriages.
Enter the religious sex-toy industry, which carefully markets and sells a range of sexual-pleasure products to the faithful. With the voice and disposition of a summer-camp director, Joy Wilson founded Book 22 a decade ago, when she had trouble “getting her body to respond” to her husband after their second child, and her online search for remedies yielded scandalous imagery that offended more than it helped. The pioneering site, named after the Biblical book also known as the Song of Solomon, now faces growing competition from rival vendors including Hooking Up Holy, Intimacy of Eden, and Covenant Spice.And the industry grew exponentially this fall with the launch of the Orthodox Jewish shop Kosher Sex Toys, and last year with the Muslim vendor El Asira. The sites even enjoy the support of many community leaders. “Religious people do it like everybody else,” said David Ribner, a rabbi and sex therapist based in Israel, who works as a consultant for Kosher Sex Toys. “Why shouldn’t they have access to toys that make their lives more satisfying?”
To be clear, the “religious people” targeted are married, heterosexual religious people; pious sex-toy vendors market their products exclusively to these couples. Unlucky in love and looking for some solitary fun after morning prayers? Look elsewhere.
What happens in the heterosexual marital bed, however, should be nothing short of transcendent, say the site owners, who happily report that their holy books not only permit sexual fulfillment between partners, but require it. “If a man is unable to please a woman in bed, she can divorce him,” said Abdelaziz Aouragh, a 30-year-old Dutch Muslim businessman who founded El Asira—stressing the Islamic belief that “man and woman must reach their peak” during intercourse, and that only then is the “deed complete.”
I bet the baby Jesus butt plug provokes more “oh Gods” than any of those companies’ toys can.