Why the "Why" in a decision is so important for support?

Rajesh Jain posts about the article on why the "why" in a decision for the company is so important for buying in support from the employees! This is the basic requirement of a good change management effort.. but most often forgotten. Sometimes because the executives do not believe that those under them will understand them or appreciate them in any way… thus assuming they are leading a bunch of dumb people!

In a study last year, Mr. Clampitt found that employees are more likely to support decisions when they are told about the rationale. The study surveyed roughly 300 managers and employees at more than 100 U.S. employers, asking what they knew of decisions and how supportive they were of them. Mr. Clampitt says employees of companies that explained decisions more fully were more than twice as likely to support those decisions as workers who got less information.

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