Tonight is the Oscar night. A night when the well made movies triumph. But what happens on the Box Office? Does a movie trailer make it a success? Can it predicts how well it will do? Well, one company does think so. According to the Innerscope Research study, if a film’s trailer fails to reach a specific emotional engagement threshold (65), it will very likely generate less than $10 million in revenue on opening weekend; a film whose trailer exceeds... Read more