Tom Peters has been warning the companies and the marketers about this phenomenon for quite a long time now.... something that this Economist article brings out! Soon the strategies change in favor of women the better it will be for the corporate world! In 1950 only one-third of American women of working age had a paid job. Today two-thirds do, and women make up almost half of America's workforce (see chart 1). Since 1950 men's employment rate has slid by 12 percentage points, to 77%. In fact, almost everywhere more women are employed and the percentage of men with jobs has fallen—although in some countries the feminisation of the workplace still has far to go: in Italy and Japan, women's share of jobs is still 40% or less. Read more