Where does the term “folklore” even come from? And why does it matter?
First, the word folklore is only about two and a half centuries old. The study of folklore goes even further back, with the German word Volkskunde being coined in 1782 (and the Grimm brothers played a large role in initiating folklore collection in the early 1800s too).
Back then, people who studied the types of cultural materials we would classify as folklore today called it “popular antiquities.” That phrase does help capture some of the same meanings of folklore, in that folklore is generally “popular” in the sense of being widely found among the groups in which it circulates… but “antiquities” is pretty off-base, since folklore isn’t just old stuff. New traditions arise all the time.
In 1846, the British scholar William Thoms coined the word “folklore” in a letter to the journal Athenaeum. From there, it caught on and became the standard term for both the cultural material itself and the field of academic study.
Alan Dundes suggests of Thoms that
his insistence that the word “folklore” had an English origin is itself noteworthy as it reflects the nationalistic sentiment so often associated with folklore studies. Indeed, the supposed initial impetus for Thoms to suggest the term “folklore” came from a wish to substitue “a good Saxon compound” for the more Latinate “Popular Antiquities.” (9-10)
Dundes, Alan, ed. International Folkloristics: Classic Contributions by the Founders of Folklore. New York: Rowman & Littlefield Publishers Inc., 1999.