Imagine if Orbitz’s airfare section was structured the same as its hotel section. You type in the details of location and travel dates, and up pop your choices — except that instead of just selecting based on price, you click on a further screen with details on the airline and the airplane. We scrutinize the hotel we’re looking at, not just for the cheapest price, but the amenities, the decor, the size of the room, the number of favorable vs. unfavorable reviews, and so on.
Do we even have an option to scrutinize an airline in the same way? What if we could look at it’s on-time record, in-flight amenities, and, most of all, the seat size, amount of legroom? Perhaps the likelihood of being able to fit our carry-ons in the overhead compartments vs. them being stuffed to the gills by people with priority seating, or some information on whether the airline enforces carry-on size restrictions. Would you choose the more expensive airline if you could tell, right there on the screen, that there was more legroom?
Just something I was thinking about this morning. . .
Ad-Free & Subscriber Log-In