The first thing that came on my computer screen when I clicked the link to look over Ethan Zuckerman’s Atlantic essay on the ad-based web was a pop-up. Oh, the irony! as my kids like to say. Zuckerman has been in the web industry for a couple of decades, and in his essay he looks back to the early days, when he and his associates at Tripod.com were trying to come up with a business model: “At the end of the... Read more