Nudge: Improving Decisions About Health, Wealth, and Happiness , by Richard Thaler and Cass Sustein is about choice architecture: “A choice architect has the responsibility for organizing the context in which people make decisions . . . . If you design the ballot voters use to choose candidates, you are a choice architect. If you are a doctor and must describe the alternative treatments available to a patient, you are a choice architect. If you design the form that new... Read more