I know, I know, hijab makes you beautiful

I know, I know, hijab makes you beautiful October 6, 2014

Screenshot from video
Screenshot from “Hijab Makes You Beautiful”

When I was 19 years old and just exiting from the rebellious teenage years, I stepped out of the house with my hijabi sister. I was newly de-jabbed (the first tentative attempt of many), and feeling awkward and – for lack of a better description – naked. My neighbour happened to step out at the same time, looked at the two of us, and proceeded to declare my sister the prettier of the two of us.

“Beautiful! Your sister looks so beautiful in hijab!” Embarrassed, I tried to disappear. Eventually I realise that it’s never a good idea to listen to men’s ideas about what women wear because guess what? On a scale of 1 to 10 of how much their opinions matter, it’s exactly zero.

We are often told that hijab protects us from harassment and the male gaze. What we were conveniently not told is that hijab comes with its own unique type of male gaze, which can make you squirm just as much.

A few years ago, Nicole dissected a similar hijab-being-promoted-by-a-man song ‘You Got It Covered’ with an overwhelming response from both sides. This year, I present to you a Malaysian boy band singing a cover (the video describes it as a parody) of One Direction’s pop hit ‘That’s What Makes You Beautiful’, called ‘Hijab Makes You Beautiful’.

The lyrics are a summary of all possible debates about hijab, of which we have discussed endlessly, so I won’t rehash them here. But the rap section of the song is particularly staggering in its obliviousness:

Muslim women wear hijab as a sign of modesty and purity / It is a symbol of their chastity and dignity / Good speech, manner, behaviour and appearance in public are what hijab to me

Not only just cover your hair and body / I’m sorry our women are too exclusive to be hold, to be seen

Cause they’re future mom / We will not let our women to be like an open sweet candy / Being exposed to dirty flies until gets filthy / We live in a world where some women are being paid to be naked, while other get fined for being covered / Forget about oppression, too busy being awesome

Some of those lines were directly inspired by the advert/meme comparing women that don’t wear hijab to unwrapped lollipops. Which many of us can agree, is deeply offensive and in poor taste. So is comparing Muslim women to jewellery and considering them worthy of being only mothers.

If only you saw what I could see / You’ll understand that God wants you to care for it

Right now He’s looking at you and you must believe / You don’t know you’re beautiful

Hijab makes you beautiful

I listened to the song several times. After a certain point, the use of the royal “we”, and the constant referral to God as a “He” started to mesh together – that God had a male gaze.

Towards the end of the video, a group of hijabis gather in a square and display posters. A selection of the posters held by the hijabis in the video demonstrate a variety of struggles hijabis face on a daily basis, whether they live in a predominantly Muslim society or not.

I cover my hair, not my brain

Oppression is to force me to take my hijab off

I play sport with my hijab on

I choose my own outfit, not my dad

Be like a diamond, precious and pure, not like a stone found everywhere

I’m always dressed for the occasion

Hijab honour women

(Niqabi skateboarder) Stop staring! I know I look cool

Hijab is not a fashion statement, it’s a faith statement

I love my society but I love my God more

I worship God not fashion

(Niqabi) I’m the real Cover Girl

I choose to obey God because I <3 Him

They want me to strip down but I choose to cover up

I get that music can work as a great medium to reach out to young Muslims. But the youth in this video formed such a clear dichotomy of shy, silent, hijabi women versus modern, cool, men. For a video that aims at young Muslims, the hijabis were a homogenous bunch: all of them wore a version of hijab known as tudung labuh (loose hijab that disguises the shape of the shoulders and chest) in Malaysian circles and is often associated with being extremely religious.

At the same time, the video prescribes such limited roles for young women. Even though you can see a niqabi holding a skateboard and another hijabi’s poster saying she plays sport, there is no indication that these would be acceptable for them at all (compare to the activity seen in the Mipsterz video, for example).

Pop culture matters, especially when it’s accompanied by a catchy tune. While I don’t doubt that the intentions of these young men were sincere, many of the statements they make are based on unquestioned assumptions. Assumptions that should be re-evaluated, because what we choose to wear is really, none of your business – what I would have said to my neighbour.



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5 responses to “I know, I know, hijab makes you beautiful”

  1. Hmmm… While I generally agree with the obnoxiousness of men promoting hijab with all these tired arguments (which ironically do little to emphasise that for many of us, it’s an act of worship that has much less to do with men than they think), I’m not quite sure what you mean by:

    “At the same time, the video prescribes such limited roles for young women. Even though you can see a niqabi holding a skateboard and another hijabi’s poster saying she plays sport, there is no indication that these would be acceptable for them at all (compare to the activity seen in the Mipsterz video, for example).”

    How does a niqabi with a skateboard *not* imply that she would find it acceptable? The problem many people had with the skateboarders in the Mipsterz video was that they were wearing tight clothing or outfits not usually defined as either modest or skateboarding appropriate, AND they were wearing heels, which many pointed out is a total health hazard.
    I know hijabis and yes, even niqabis who are into biking, skateboarding and what have you, and their perceived religiousness has no impact on the fact that they do enjoy those activities (and obviously find them Islamically acceptable).

  2. Will there be ever be a day when this obsession with a piece of cloth end ? Are Muslim women still wearing clothes ? Yeah ? Good. In this day and age that should be good enough.

  3. We men will take any opportunity to be fashion jackasses, given the opportunity. (I could leave off the “fashion” part, but then I’d feel bad.) On most occasions, I wouldn’t know what color my shirt is or what coverage my pants provide unless I looked down. I am obligated to allow women the same privilege.

  4. The only thing wong with a hijab is that there are some situations where a woman is strongly required to wear one. She will be beaten or killed otherwise. That should never happen in a civilized country.

    A certain amount of social pressure can be tolerated. Pressure at about the pressure applied to men to make them wear neckties. Neckties are smaller but
    just as arbitrary as hijabs.

    But hijab’s do nothing to change a woman’s “attractiveness” – if that’s what concerns her – or men’s interest in her.

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