Whom or What do you Worship and Why?

Recently in my religion and science fiction class (inspiring a number of recent posts on the class blog) the assigned reading was an article by Aaron Smuts, a draft of which is online. The final version appeared as “‘The Little People’: Power and the Worshipable,” in Philosophy in The Twilight Zone, eds. Lester Hunt and Noël Carroll (Blackwell, 2008). There is also another piece by Smuts on a related topic.

Science fiction provides a striking number of stories through which to consider what, if anything, makes a being worthy of worship, and whether demanding worship is not inherently self-contradictory.

Here is the first of three videos of the episode of The Twilight Zone discussed in the article:

There is also another relevant story, the episode “Tapestry” from Star Trek: The Next Generation, which raises questions about Q (the Continuum, not the hypothetical source), divinity and the afterlife.

So what if anything makes a reality, a being, an entity, Nature or something else worthy of worship, in your opinion? Can genuine worship be commanded? Why or why not?