I Wonder What Creationists Think of This Dick’s Olympic Ad

I Wonder What Creationists Think of This Dick’s Olympic Ad August 15, 2016

For the past week or so, I’ve had the live coverage of the Olympic Games running in the background in my office while I work.  As anyone who has been watching the games has noticed, there are a lot of commercial breaks.  A lot.  One of the ads that got my attention was this 60-second spot for Dicks Sporting Goods.

The ad makes an attempt at inspiring athletes to excel based on the fact that all humans have a minuscule amount of gold in our bodies.  This is actually true.  But what caught my attention in particular was that the ad seems to hint to a scientific view of the universe and the origin of all species by starting out, “The same elements that have been present since the beginning of time exist today, in every living thing.”  While this line is spoken, the ad shows explosions and volcanic eruptions, almost as a reference to a big bang and a time before life existed on earth.  When hearing it, I couldn’t help but be reminded of quotes from the likes of like Carl Sagan and Neil deGrasse Tyson referring to us as being made of stardust.

Now I may be reading into this too much, but it seems to me that creationists wouldn’t be too happy with this ad, as it suggests there was a time (longer than a day or two) that the universe existed before we came along.  Obviously, to the majority of us, this isn’t a controversial viewpoint at all.  But to creationists, who try ad nauseam to make the rest of us believe that the earth is 6,000 years old, was created in a matter of days, and that humans roamed with dinosaurs, I would assume this ad is not something they were super excited about.

As my wife tells me occasionally though, maybe I’m just oversensitive to such matters and no one thinks this is a big deal.  All I know is that the first time I saw it, I loved it… because science.


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  • LostLoonie

    Well, I can’t speak for creationists but I like this ad. I think it’s both powerful and inspiring.

    • Sophia Sadek

      It makes me want to go out and train to be in the Olympics…


      • Illithid

        It makes me want to render people down for their precious metal content.
        Well… some people.

        • Sophia Sadek

          The problem with that is that the energy cost of the rendering and refining process is probably greater than the value of the gold that can be retrieved.

          • Illithid

            Well, sure. But for certain people I’d be willing to pay that price.

  • Bravo Sierra

    One flaw: Gold isn’t anymore ancient than the other elements.

    • Sophia Sadek

      I do not recall the ad making that claim.

      • Bravo Sierra

        Listen starting at the 38-second mark: “We’re all made from this ancient and rare material: gold; it’s in us all.”

        Unless they meant: “We’re all made from this ancient and rare material (meaning all the elements they mentioned). Gold, it’s in us all.”

        If they meant the latter, however, it’s enunciated strangely.

        • Sophia Sadek

          Earlier in the ad, the claim is made that all the elements have existed since the beginning of time. Gold is listed as one of them. There is nothing to suggest that it is older than the other elements.

          • Bravo Sierra

            Okay then.

  • Dannorth

    “This Dick’s Olympic ad”

    Written like that you don’t make him sound very nice.

    Love the actual ad though.

  • Sophia Sadek

    Gold: some people eat it for breakfast.


  • Doubting Thomas

    Just to be picky, I don’t think gold has been around since the beginning of time. I think all the heavy elements were formed billions of years later by the deaths of stars. It was mainly just hydrogen, helium, and a bit of lithium in the beginning.

    Someone might want to check me on this, though.

    • Matt G

      Hydrogen is the oldest and most abundant. Heavy elements like gold formed in massive stars and were released when the star went supernova. Our star will not go supernova and can only make elements as heavy as oxygen (or somewhere in that range – don’t recall offhand).

    • Michael Neville

      Over 90% of the matter in the universe is hydrogen, 9% is helium, all the rest of the elements are less than 1%.

  • guerillasurgeon

    “As my wife tells me occasionally though, maybe I’m just oversensitive to such matters and no one thinks this is a big deal. ”

    She’s a keeper. No one but you takes any notice of advertisements anymore surely? 🙂

  • Jerry Lynch

    I don’t get it. If they already have the gold they need freely and naturally supplied, why go to the Olympics? Seems like a waste of time and energy, right?