Burger King ad provokes a whopping great row among Hindus worldwide

Burger King ad provokes a whopping great row among Hindus worldwide July 10, 2009

FAST food chain Burger King has outraged Hindus worldwide with an advertisement depicting Lakshmi, the Indian goddess of wealth, about to tuck into a “Texican Whopper”.
The company withdrew the advertisement from its stores in Spain after Hindus complained at the denigration of their religion.burger_1440211c
According to the Telegraph, the advertised product is an affront to Hindu sensitivities in its own right – it includes an all-beef patty, a beef chilli-con-carne slice, egg-based Cajun mayonnaise, all forbidden by strict Hindus.

Some devotees would even be offended by the inclusion of onions which they believe inflame passions.

The goddess and the burger were accompanied by a slogan claiming La merienda es sagrada – the snack is sacred.
Burger King quickly issued this apology:

We are apologising because it wasn’t our intent to offend anyone. Burger King Corporation values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone.
Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants.

Earlier this year, Burger King offended Mexican officials with another advertisement for the ‘Texican Whopper’ which depicted a dwarf dressed as a wrestler draped in the Mexican flag.
According to this report, the American Hindu leader Rajan Zed, in a statement in Nevada (USA), thanked the Burger King management for removing the ad, but added that it should not have been created in the first place. He suggested that Burger King should form an internal team of senior executives who should clear all the publicity material before it went public and this team should be well trained.

If Burger King wanted its executives to learn about world religions, I am willing to help.

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