On his ‘Pray In Jesus Name’ programme this week, unhinged Christian and Colorado state Representative Gordon Klingenschmitt encouraged his viewers to join the Religious Right’s boycott of Zales because the jewelry store featured a lesbian couple in a recent TV commercial.
According to Right Wing Watch, Klingenschmitt said that advertising executives at Zales are under “demonic possession”, which is causing them to promote “ungodly things” like gay marriage.
It is a demonic spirit not only inside of the lesbian couple who are pretending to get married in this TV commercial, but now influencing and ruling in the hearts of the ad executives who have decided at Zales Jewelers that they should promote this as a good thing to all of America. They are deceivers, they are fooling the America public and we need to expose that as wrong.
Former Navy chaplain Klingenschmitt then prayed that God will “liberate America from the tyranny of these deceptive images” and that Americans will resist Zales’ “attempt to re-educate us.”
Klingenschmitt’s braying follows a report that a right-wing Christian outfit called One Million Moms had earlier called for a boycott of Zales, a company that’s been in business in the US since 1924.
On its website, OMM released a statement accusing Zales of attempting to “normalize sin”.
It calls for people to boycott the brand, visit Zales stores to give store managers ear-ache, and urge Zales to pull the commercial and “remain neutral” in the culture wars.
An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and prime-time shows.
As a result, Zales social media channels have been flooded. And no post – not even an innocuous one advertising Bulova watches – has been spared from outrage.
LGBTQ supporters are being vocal as well, pledging to back Zales with their wallets this holiday season.