Holy water-filled ‘Jesus Shoes’ branded ‘blasphemous’

Holy water-filled ‘Jesus Shoes’ branded ‘blasphemous’ October 10, 2019
Image via YouTube/Saving Health Ministries

OVER on YouTube, a video of a fella from Saving Health Ministries unboxing a pair of  ‘Jesus Shoes’ filled with ‘holy water’ from the River Jordan has attracted an angry response, with people calling the product ‘blasphemous.’

Some outraged commenters are saying they will now boycott Nike – despite the fact that they have nothing whatsoever to do with the company. Instead, another enterprise –Brooklyn-based creative label MSCHF – took several pairs of  Nike Air Max 97s, and customised them by injecting the soles with water, and rebranded them “Jesus Shoes” (motto: “Walk on water”.)

The shoes – less than two dozen limited editions were produced and immediately sold out within minutes at $3,000 a pair – also featured the Bible verse Matthew 14:25, which is the passage describing Jesus walking on water, and a single blood drop to represent the blood of Christ.

Among the other religious details are the frankincense-scented insoles, a crucifix threaded through the laces, and a red sole, which references the red shoes traditionally worn by past Popes.

There are no plans to create more, according to MSCHF.  But Gabriel Whaley, founder of the brand, hinted there may be a “second coming” in the future.

Meanwhile, I’m pleased to see that Atheist Shoes, a brand created by an Irishman a few years back, and manufactured in Germany, is still going strong. I have owned a pair for almost six years, and they are my favourite footwear.

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  • WallofSleep

    “Some outraged commenters are saying they will now boycott Nike…”


  • johnsoncatman

    $3000 for a pair of sneakers? There are some stoopid people in this world with too much money.

  • Tawreos

    I wish I could get some Atheist shoes, but I have weird feet and not I am not aware of a place I can try them on.

  • Madison Blane

    There’s an entire instagram account documenting the ridiculous prices preachers pay for their sneakers https://www.instagram.com/preachersnsneakers/

  • WallofSleep

    There’s also Sneaker Heads out there who love snatching up limited run tennis shoes, sometimes to sell at a later date for a profit.

  • Jim Jones

    And Chumley.

  • Jim Jones

    Are they the ones where the sole prints ATHEIST with each step?


  • Wisdom, Justice, Love

    That works if you treat it as an investment.
    I presume in the sneaker world that means the best shoes are the ones that have rarely if ever been worn.
    But shoes that have been (thoroughly) worn aren’t worth as much. To me some sneaker heads interested in being seen in the shoes, throw the investment angle out the window.

  • Wisdom, Justice, Love

    I mostly see this as pious displays of decadence and opulence. How will
    others know God has blessed me if I don’t show it? How can I or anyone
    else determine my worth as a person without being able to see the status
    symbols that give me value?

    Many theists like posturing. And this stance is funny to me. I’m so blessed by god I have $3000 to spend on shoes.
    It’s a diamond-encrusted crucifix for feet.

  • Matt G

    They’re concerned about blasphemy. What should really get their dander up is the possibility of fraud. But if honesty isn’t important to you….

  • Old Harry

    How many comments are actually from the Marketing Department?

  • Götterdämmerung

    I see, somebody’s idea of walking on water, I seem to remember some person from mythology claiming to do this.

  • ralphmeyer

    He didn’t. Only in the unhistorical myth did the long-dead Jayzus walk on water, and that story was basically only mythological.

  • phatkhat

    Love the company name! M(i)SCH(ie)F! Clever.

    But, seriously, the shoes could be a health hazard if they leak. The Jordan River isn’t exactly clean. I knew a couple of people who got sick on a tour after being baptized.

  • Marc Weeks

    You forgot to mention the wooden shoe trees, fashioned in the shape of the cross and made from authentic wood collected from Golgotha Hill. Those would easily go for $1000 on their own.

  • persephone

    “A fool and their money is soon parted.”

  • JediCass

    Well now I got an idea to get rich…

  • Silverwolf13

    If you really want to walk on water, get shoes infused with water from the 1960s Cuyahoga River in Cleveland.

  • towercam

    The shoes to wear, when you’re both rich and stupid.

  • Vincent Owen Gonzalez

    Totally absurd stupid and blasphemous! How anyone would fall for such a scam like this! an embarrassment to Christians!!

  • Barry Duke

    I’d say Christianity is an embarrassment to intelligent humans.

  • Wile F. Coyote

    I almost wish to hell I’d have thought of and executed this idea. Easy — very easy — money. An outstanding contrived “product” when Christian myth believers are the mark for the scam. In my advertising promo I’d have stated something like:

    Limited quantity. Place your order today, because when this run is gone, it is gone.

    But wait! Once our current inventory is sold out (probably by cob today!), it does not mean you will be unable to acquire this miracle product at its Second Coming.

    Simply submit your pre-paid order (using code Jesus Lives! gives you a $10 discount on the list price!) and wait patiently for the item to arrive (estimated time 2000 years and counting).

  • Madison Blane

    Nah, these are the trendy new Mars Hill/Hillsong megachurch variety like Chad and Julia Veach Judah Smith, Rich Wilkerson, and Carl Lentz; you know, the ones that cozy up to celebs like Bieber, Chris Pratt, Jonas brothers, the Jenner-Kardashians-Kanye etc., so their kids are dressed in ridiculously expensive stuff too. It’s part of the whole ‘celebrity’ image they’re trying for.

  • Georgia Sam

    And anyway, the water on which Jesus supposedly walked wasn’t the Jordan River. It was the Sea of Galilee.

  • rationalobservations?

    All religion and the naive ignorant superstitious belief in one/some/all of the millions of fictional gods, goddesses and god-men – is an embarrassment to the third largest and fastest growing human demographic of the godless, well educated, peaceful and secular citizens of the most developed nations of the world.

  • Judy Thompson

    and you’re so sure this was really truly Jordan River water? So what’s wrong with tapwater?

  • phatkhat

    Yeah, it was Jordan River water. The Jordan River, itself. We were in Israel. It means something to fundies.

  • Wisdom, Justice, Love

    Honestly. I can’t fault one for doing what they want with their money.

    It’s quite a sticker shock for me, but I also don’t have $500,000 for BRIBE for my kids education.

    But the point you make is the one that concerns me the most. The guy that rode on donkeys and condemned public piety wants you to show your love for him buy wearing $3000 shoes. That will prove how much he loves you.

  • ralphmeyer

    Ahhhh, the more blasphemy, the better!! Non existent entities like gods well deserve it!

  • ralphmeyer

    Yeah, and their Jayzus was clearly broke and advised the rich to give all they had to the poor in need of funds just to live, that is, if one pays any attention to the NewTestament!

  • ralphmeyer

    Anybody stupid enough to pay $3000 for a pair of JESUS shoes deserves to lose his money that way!

  • ralphmeyer

    Yeah, because fundies are stupid enough to believe such nonsense.

  • ralphmeyer

    And there are probably enough of these shoe trees from ‘authentic’ wood of the cross to create 15 or 20 crosses…hahahahahaha. Let the stupid evangelical fundies buy ’em. They well deserve to be taken for a ride!