Kellogg’s sparks fresh outrage with a new LGBT initiative

Kellogg’s sparks fresh outrage with a new LGBT initiative October 23, 2019

BACK in 2014, the Kellogg’s experienced a backlash from Christian consumers who vowed they’d no longer buy the company’s products after it helped sponsor the Atlanta Gay Pride march by using the Frosted Flakes mascot, Tony the Tiger, in  an advertisement in the event’s pride guide.

Image via Facebook

Hate group The American Family Association posted a picture of the Tony the Tiger advertisement to its Facebook page, and hundreds reacted by saying they would boycott Kellogg’s for using its much-loved  a cartoon character “to promote homosexuality.”

Well, the company is again in the firing line as a result of its latest offering – “All Together Cereal”. Far-right Trump-lovin’ anti-gay US radio presenter Todd Starnes was one of the first to lay into the company:

One of the nation’s largest makers of cereal wants you to have a breakfast time conversation with your kids about sex and gender.

There’s nothing quite like starting your day with a great big bowl of LGBTQIA+ indoctrination (If I left out a letter, it was not intentional).

It’s a bright purple box that features Tony the Tiger and Toucan Sam on the cover frolicking about with a number of other cereal mascots.

Their pro-gay cereal box is meant to celebrate Spirit Day – no matter who you love.

The all-new gay variety pack includes individual boxes of Rice Krispies, Frosted Flakes and (wait for it) Froot Loops.

Well, snap, crackle, pop, America.

Incidentally, Starnes’ lunacy proved even too much for Fox News, which sacked him at the beginning of the October for saying that Democrats do not believe in the Christian God and instead may worship Moloch, a pagan god often associated with child sacrifice.

My search for other expressions of rage over the new limited edition product – launched in association with the Gay and Lesbian Alliance Against Defamation (GLAAD) which will get $50,000 out of the promotion  –  produced this gem of an item with a great illustration on Genesius Times under the headline:

Kellogg’s new LGTB cereal comes with a personal cop to force feed the disgusting mix down your throat.

Exavier Saskagoochie wrote:

Kellogg’s cereal company has teamed up with GLAAD for a new disgusting mix of cereal which includes several of its less healthy brands like Lucky Charms, Fruit Loops, and Frosted Flakes. It’s guaranteed to give you diabetes in just three bowls!

The best part about it is that each purchase of the “All Together” cereal comes with a personal morality police officer ready to force feed the distasteful mix of gluten and sugar down your throat whenever you don’t feel like it.

Just had some delicious eggs and bacon? Get ready for a mouthful of All Together! Ready to sink your teeth into a juicy sirloin? Not before an entire box of this gay cereal!

And you don’t even have to buy the box to get this royal treatment. Thousands of people across the United States have reported that they were just walking down the street minding their own business when these morality police shoved the All Together mix down their gullet.

One of the morality cops was overheard saying “You’re going to love this damned cereal you bigot, whether you like it or not!”

“We really wanted to showcase the best of our brands in this new cereal,” Kellogg’s CEO Danny Jackace said in an exclusive interview with Genesius Times, “and make sure people accepted our idea of what’s good whether people like it or not!”

Satire? Of course. But sometimes it’s sooo hard to tell.

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  • WallofSleep

    “… and hundreds reacted by saying they would boycott Kellogg’s for using
    its much-loved a cartoon character “to promote homosexuality.”

    Empty threats. I know these people; I grew up with these people; I’m related to these kinds of people. They will sign boycott pledges. They will loudly proclaim in their tribes and their churches that they will boycott one thing or another. Then they will turn right around and buy whatever they fancy, pledges and principles be damned.

    It’s all just virtue signalling for the tribe. They don’t have the courage of their convictions to stick with any boycott for more than a day.

  • WallofSleep

    “Incidentally, Starnes’ lunacy proved even too much for Fox News,
    which sacked him at the beginning of the October for saying that
    Democrats do not believe in the Christian God and instead may worship

    Officially FNC has said they did not fire him for that statement (and why would they, considering the plethora of outlandish statements he’s made in the past), but that his contract with them expired and they decided not to renew it.

  • Carstonio

    Kellogg’s ended factory tours years ago, and the stated reason was that foreign companies were copying its production methods. The truth? Too many visitors were stumbling upon Snap, Crackle and Pop’s love nest and Toucan Sam’s leather nightclub.

  • Jim Jones

    Christians and lies. Closer together than you and a tapeworm.

  • phatkhat

    Ugh! Does anyone even eat that stuff in the first place? I’ve boycotted it for years, but not because of any social or political cause. Just waaaaay too much sugar/HFCS, dyes, and artificial colors/flavors. {{{shudder}}}

  • markr1957

    Slightly off topic, but didn’t the God of Abraham and the Israelites once approve of child sacrifices (of their own children at least)? Were YHWH and Moloch one and the same God?

  • Judy Thompson

    It’s not as if any manufactured cereal is 5 stars good for you, the target is not the cereal, it’s the (gasp) theme. Let’s teach our kids to HATE the different, that’s the murrican way, yes indeed.

    Has anyone, btw, checked out Cheerios and Froot Loops? Anything that says “no sugar added” also usually has something quietly called “Fructose” which is sugar at its worst level. Used to be called High fructose corn syrup until they realized people were avoiding it. but hey, who reads cereal boxes.

    And like bacon is GOOD for you?

  • Brian K

    I used to like mixing cereals together. Then I turned 7.

  • TrickyDicky

    “And like bacon is GOOD for you?”

    But Bacon is the proof of God

  • ralphmeyer

    Stupid boycotters…Me? I’d boycott Kellogg’s if it didn’t do what is right for everybody, including the LGBT etc. groups. Stupid religionists and their bigotry…I say kick THEM our!!! Get rid of these evangelical lice ang bigoted nitwits.

  • Izumi Shikibu

    OMBACON!!! It’s TRUE!! Bacon IS proof of god~!!
    I am saved.

  • Judy Thompson

    well, yeah. but the implication is, it’s better for you than cereal. Then again almost any thing else is. Pizza. Mashed potatoes. Why do we insist on “breakfast” foods anyway? These are all marketing tactics that go back to the early post toasties and Kellogg’s. Convincing people that there was such a thing as a breakfast food…

  • Michael Bean

    Hating for jeezuz…

  • Kevin Morgan

    I always thought Tony was over-compensating, at least now he can be himself… THEY’RE FABULOUS!!!

  • David Cromie

    There are several reasons for boycotting Kellogs.(too much sugar, for example), but this is not one of them.

  • Steve Ayres

    The main reason I’m outraged about Kelloggs jumping on the LGBT bandwagon (apart from their bizarre history regarding the theological beliefs of John Harvey and the ‘rehabilitation of masturbators’) is the money grabbing. It’s a $19.99 SPECIAL EDITION box. Please tell me, how much does a box of regular Kellogg’s cereal cost in your local grocery store? Is it anywhere near $19.99?? The $50,000 donation to LGBT+ advocacy charity GLAAD (tax deductible?) will easily be recouped by the extortionate profiteering.