Non-Cognitive Elites

Non-Cognitive Elites March 30, 2012

The National Organization for Marriage, whose sole reason for existence seems to be preventing marriage, was recently forced to release internal documents as part of a court case in Maine. Numerous sources, including the New York Times picked up on one internal memo in which NOM planned to pit black civil rights groups against gay groups.

However, one of the most interesting memos details NOM’s plan to aid its cause by recruiting attractive but unintelligent celebrities. From GLAAD:

It sounds like a headline from the Onion, but strategy documents uncovered yesterday, from the nation’s most prominent anti-gay marriage group, the National Organization for Marriage (found by the Human Rights Campaign), reveal a novel approach to convincing Americans to vote against marriage equality: recruit glamorous but unintelligent celebrities. (p.19/20)

“Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)”

I just love the phrase “non-cognitive elites.” I wish NOM well in its attempts to enlist pretty dumb celebrities. There certainly are enough of them, but they’re going to have to fight the Scientologists for every one.

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