“Oddball” theology

In the October 8 issue of Newsweek, which has Mitt Romney on the cover, the “Editor’s Desk” column contains this:

All theologies (especially orthodox theologies) can seem oddball when you look at them closely . . ..

I have to admit, my intuition is precisely the opposite. It’s the do-it-yourself, Shelia-istic, pop-star syncretism, eclectic New-Age-y stuff that seems “oddball” to me. “Orthodox” theologies — when you look at them “closely — don’t seem “oddball” at all. What was it Chesterton said about “believing anything”?