Should Israel divest itself of land it occupies in the West Bank?
That’s what a relatively new movement wants Israel to do. Called the BDS movement, it uses boycotts divestment and sanctions in an effort to get Israel to divest itself of occupied land on the West bank. Israel calls it the “delegitimization” movement. And a number of articles suggest that Israel is starting to get nervous.
BDS’s non-violent approach is different from the intifada of an earlier generation. According to Hirsh Goodman in an essay for the New York Times, “their message has started to resonate with trade unions, churches, universities and international companies in Europe and the United States, who see Israel as oppressing Palestinians and violating their human rights.”
The Soda Stream controversy occurred against this heavily charged background.