I was in the UK for three weeks, reading the great papers&mash;the Independent, the Guardian, the Telegraph. And you know what didn't get covered by those fine journalists, and I didn't miss a bit? Press coverage of Texas A&M's Heisman-winning freshman quarterback Johnny Manziel. The British papers had their big sports stories and stories about celebrities and politicians acting out, as Mr. Manziel is reputed to be acting out, but nothing about "Johnny Football," as Mr. Manziel has been styled.

Still, I came home to another disturbing story about the Heisman-laureate's failures of judgment&mash;the report that Johnny Football was witnessed autographing memorabilia in the living room of a sports vendor, and may have taken a five-figure payoff for so doing. Another vendor also came forward this week to claim he paid Mr. Manziel money. Those allegations of serious NCAA violations follow a legacy of me-first behavior in the news this year&mash;flagrant partying, disrespectful Tweets, arrogance.

People at the top of their fields have to be arrogant enough to believe that they will succeed where others fail; that's not why I fault Mr. Manziel. And while I teach at Baylor University (a historical rival of Texas A&M, although we no longer play them in sports), my antipathy for Johnny Manziel's me-first behavior since he led his team to a successful season and won the Heisman doesn't come because he plays for the Aggies.

It comes because, despite his undeniable talent, Johnny Football is setting himself up for failure, and threatening to take his team down with him&mash;and that is not only bad for them, but it's bad for sports, and a bad spiritual lesson for anyone who follows and admires him.

Phil Jackson&mash;that most successful and spiritual of coaches&mash;recently published Eleven Rings: The Soul of Success, a book about his career, his coaching philosophies, and the importance of living for something bigger than your own desires. The central truth that emerges from it can be seen in the lives and work of two of the greatest athletes of this era, Michael Jordan and Kobe Bryant.

Mr. Jackson sketched the contrasts between his two great stars. Mr. Jordan, while a great scorer and powerful personality, was able to learn to submerge his desire for individual greatness for the good of the team. The result was a run of Chicago Bulls teams that won six world championships, and who learned that they were bigger together than they were on their own.

Mr. Jackson writes about those teams as achieving their destinies, living into their highest possibilities. It's the sort of language Christians might use to talk about doing what God put us on earth to do.

On the other hand, Mr. Jackson says it was harder to get Kobe Bryant to be a leader by serving the larger good. Not coincidentally, although Jackson's Lakers won five championships, it was generally a struggle getting Kobe to care more about the team than about himself. Kobe scored lots of points, but almost every year saw conflict in the locker room, and any sense of deep spiritual connection&mash;of larger purpose&mash;was largely lacking.

Jesus taught that true greatness lies in the service of others, and that too often we seek out what is ultimately unimportant instead of what is eternal and lasting. In the readings for this Sunday from the Gospel of Luke, Jesus offers this seminal piece of wisdom: "Where your treasure is, there your heart will be also." What he means is that what we hold to be most important will command our attention and our allegiance&mash;and practically speaking, that what we treasure will command our actions, so it's important to treasure only what is worthwhile.

Luke actually collects a great deal of counter-cultural wisdom from Jesus that suggests pursuing what the world finds important is going to be the death of our souls. In the section where we find this admonition to identify our treasure, we find thoughts about not worrying about worldly matters, about a foolish rich man who devotes his time to planning bigger barns and dies suddenly, his big plans left unfinished.

Mostly, though, the teachings of Jesus in the gospels try to orient us away from earthly grabs at power, money, and celebrity, and toward an understanding that the Kingdom of God and what it represents offer the only lasting joy.

Johnny Manziel is a twenty-year-old young man, and please believe me when I tell you that when I was his age I could care less about the Kingdom of God, and was in fact, a resident of the Kingdom of Me.

But I did at least understand that my actions had consequences; that those I loved and worked alongside expected me to live up to certain standards.

So I'm not writing because I want to pile on to the latest sports/celebrity train wreck. I'm writing because there are plenty of spiritual lessons this week, so perhaps I'll just close by echoing the teaching of Phil Jackson&mash;and Jesus.

Please, Mr. Manziel, remember how important it is to give your life in service of something bigger than yourself.

Please, stop chasing treasure that doesn't last.

And if you can't do that, could you at least please stop chasing it so visibly?

As the great NFL quarterback Drew Brees said this week, like it or not, that Heisman Trophy makes you a role model, Mr. Manziel.

For the sake of my kids&mash;of all the kids watching you grab at the high life&mash;could you please model a role a little more worth living?