It’s the day after Hurricane Sandy swept through the Hudson Valley, the place I call home, and the recovery work is only just beginning. The region is making national headlines, not because of the damage done, but because of the distress averted by the Facebook page “Hudson Valley Weather.” In Forbes, Todd Essig writes that the site exploded in popularity (and prepared the region for the storm) with three steps: “have expertise, enable activity both online and off, support (not create) community.” Instead of on-the-ground reporting, “Hudson Valley Weather” relies on updates and images from residents (along with thoughtful expert predictions and information. The difference, Essig explains is that “they’re not bringing us the weather. They’re a neighbor saying something is going on and let’s figure out what to do.” “Hudson Valley Weather” brought a neighborhood together by being a good neighbor.
Thanks to Todd Essig for pointing out what “Hudson Valley Weather” does so well and to HVWX1 for doing it. As stories about Sandy continue to emerge, we’re all going to need more good neighbors to move forward.