Beer sales in China were almost nonexistent for the female market, so some brew was designed especially for them: a fruit-flavored variety boasting all the innocence and sweetness of Hello Kitty. I can’t help but feel sad for my childhood icon. Poor girl.
ELSEWHERE: Hello Kitty Is Now Pushing Beer
Erin Straza (Associate Editor) is a freelance writer, editor, and marketing communications consultant, helping organizations tell their stories in authentic and compelling ways. After a stint in corporate marketing while earning her MBA, Erin taught marketing communications at Illinois Wesleyan and Illinois State. She is crafting her first book, writing from the Illinois flatlands where she lives with her husband, Mike. Find more from Erin at her blog Filling My Patch of Sky and on Twitter @ErinStraza.
E-mail: erin [at] FillingMyPatchOfSky [dot] com
Blog: Filling My Patch of Sky