ELSEWHERE: The Appeal of Chipotle

If you are privileged to live in or near a city that has the popular Mexican-food chain Chipotle, than you may be familiar with this recent ad of theirs. I like Chipotle and prefer it over Qdoba. However, the commercial (and accompanying iPhone game) are meant to send a message. So, what message are they sending?

About Jewel Evans

Loves living in Louisville, Kentucky with her husband, Mike. She fills her days with delicious food, coffee, running, and books that you can melt into. Find her on Twitter at @jewelstar87.

  • John Turner

    It appears that Chipotle is claiming to be better than most chain restaurants and seeking to improve in using natural and humane foods. That’s good and to be encouraged, but we need to remember that it is not yet nearly up to the ideal set forth in its viral video. We need to encourage them to keep moving forward.


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