ELSEWHERE: What Does Google Really Mean When It Says “Don’t Be Evil”?

On its face, Google’s “Don’t Be Evil” slogan seems like a refreshing change in the corporate world, a stance to do what is right and moral. However, recent actions by the company, including their recent decision to use its users’ names and likenesses in advertisements, seem to fly in the face of their slogan. However, as Ian Bogost argues, that’s because the “evil” Google refers to is not the same sort of “evil” that most people think of when they hear the word.