Who’s Who Targeting Academics

Who’s Who Targeting Academics September 3, 2009

I received an e-mail that ended up in my spam folder but wasn’t caught by our spam filter. It was not tailored to me as a recipient and clearly is part of a mass mailing. The text follows:

Hello Candidate,

As the school year opens, we are offering accomplished individuals in Academia an opportunity to register for a position our 2009-10 Academic Directory. You are one such individual, and we salute your accomplishments.

At this point, we ask you to verify your contact information so that we can properly publish your updated information alongside 15,000 of your prestigious peers. Such a listing can only bring you increased visibility and networking opportunities.

Because we are trying to build a comprehensive directory of international academics, we would not want there to be any barriers to participation in the directory. Because of this, there is no cost or obligation to sign up. Simply click this link <http://ct.ymdirect0.com/rd/cts?d=10007-37001-22615-14234-220938-1553252-0-0-0-1-9971-399> and fill out the form. We will send you materials confirming your submission at that time.

Sincerely Yours,

Timothy R. Jacobs

Academic Registries
General Manager

1044 Totten St. Whitestone, NY 11357

B&S; Registries 1044 Totten St. Whitestone New York 11357 USA Powered by <http://content.4at5.net/host_static/direct/common_images/logo.gif>
Click Here to Unsubscribe <http://ct.ymdirect0.com/rd/cts?d=10007-37001-22615-14234-220938-1553253-0-0-0-1-9971-399&list;_id=22615&email;=jfmcgrat@butler.edu&message;_id=37001>
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The link takes you to a web site connected with Madison Who’s Who. It says there is no charge for inclusion. But discussions online suggest that there will then be a follow-up call asking for payment if you want more than your name listed. That sounds about right as far as what I’ve experienced myself at the hands of a Who’s Who organization is concerned.

My advice: if you get this e-mail or one like it, delete it. It’s not like anyone needs a printed directory to find academics in this day and age.


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