News media reported at the beginning of the month that Saudi Arabia will hold its first beauty pageant, now in its second year. This pageant, unlike the standard pageants that feature contestants in various outfits and judge them on their appearance, is looking for “Miss Beautiful Morals.” The contest, open to women ages 15 to 25, will not take physical appearance into account but judge contestants on their “inner beauty,” based on interactions with their mothers. The 10-week contest is in its third week.
The widely reprinted Associated Press report, by Donna Abu-Nasr, described the contest as “the latest example of conservative Muslims co-opting Western-style formats to spread their message in the face of the onslaught of foreign influences.”
The AP story, like other coverage, accompanied its article with photos of contest founder Khadra al-Mubarak (shown left). Wearing niqab and glasses, al-Mubarak seems to serve only the purpose of illustrating a physical contrast with the standard image of beauty contests. In the main AP photo, al-Mubarak is shown in an active pose: sharing contest brochures in her office. The photo accompanying a Times Online story on the contest shows only her eyes, behind glasses, and the clear cut of the niqab around them. What purpose does this photo serve, but to say, “Look what women wear in Saudi Arabia?” After all, al-Mubarak herself is not a contestant in the contest.
Coverage of the story rushed to point out the precedent the contest sets as the “first beauty contest” in Saudi Arabia. I wonder why there has been so much coverage of the event in what is its second year. It seems that media have only now picked up on the story. On Google News, I can find no coverage of the contest in 2008, when it actually began.
The AP and Times Online pointed out that while Saudi Arabia had no beauty contest for women before the premier of “Miss Beautiful Morals” it did have beauty contests for goats, sheep and camels! An old AP story covering such contests (and written, incidentally, by the same Donna Abu-Nasr as the recent “Miss Beautiful Morals” story) seems to hint at inappropriate interest in the animals, quoting men admiring the animals’ body parts. But really, these contests don’t seem so different than those one would find at a county fair or a cat or dog show. And I haven’t heard anyone insinuate bestiality about those.
When the animal “beauty contests” are brought up, it is to imply what an improvement the “Miss Beautiful Morals” contest is. The AP story describes nearby Lebanon’s beauty contests as “dazzling.” James Hider of the Times Online says outright, “While hardly racy stuff, the girls’ contest is a marked improvement on the only other previous pageants allowed in the kingdom, which were for goats, sheep and camels, and aimed at encouraging livestock breeding” (emphasis mine).
This comment by the Times closely follows the standard description of Saudi treatment of women that seems to appear by default in any article about Saudi Arabia. It offers a list of information about women in Saudi Arabia, from detailing the horrific incident in which schoolgirls, considered “indecent” for their lack of hijab and abaya, were prevented from leaving a burning building, to the fact women are not allowed to drive, to mention of the annual anti-Valentine’s Day crackdowns on red roses and pet-walking. The Times’ comment that the beauty contest is a “marked improvement” despite not being “racy stuff” implies that the best situation for women is a sexualized one. Hmm.
Not all coverage of the contest views its lack of “racy stuff” as negative. Pastor and columnist for the Pueblo Chieftain Alex Howard praises the contest: “They don’t even have to parade around in bikinis or evening gowns. Now there’s an idea!” Howard, writing from a Christian perspective, notes that beauty contests promote idolatry more than divine character and that striving for attractiveness “belies our real values.” Commentary at MuslimMatters praised the contest for similar reasons, describing the contest as a “welcome change from the norm […] one that can show to the world what the true merit of a woman should be.”
Both the AP and Times note that since the contest will not be televised and will involve only female judges, contests will be allowed to “take off the veils and black abayas that cover Saudi women from head to toe,” in the words of the Times story. I’m not sure why this note is necessary, if only to drill in the message, “Saudi women must completely cover their bodies” — if you didn’t get already that from the accompanying photos. Some articles note that there will be no bikini contest. You think?
A report from the Korean site dongA notes, without any irony, “Plump women will also compete.” I suppose this fact was taken from the lead of the AP story, which describes “unlikely beauty queen hopeful” Sukaina al-Zayer, who is “a little on the plump side.” But the fact that this is brought up in the article as a feature of the contest should say something about beauty contests in general.
I haven’t noticed any commentary on the contest’s judging criteria. The coverage notes that the contestants will take classes and quizzes on “Islamic values” and how to respect their mothers. But concepts like “respect” and “Islamic values” are a little vague. How exactly will the contestants be judged on these? “Respect,” after all, is subjective; it can’t be calculated by a point system. And are contestants required to have a living mother? Might someone without one or both parents substitute other relatives?
Furthermore, it seems a bit counterintuitive to encourage “beautiful morals” through competition for a monetary prize. The winner of the contest will take home $2,600, and runners-up each get $1,300. But I haven’t seen any criticism of the contest on this point.
Like traditional beauty contests, “Miss Beautiful Morals” is open to a limited demographic. In this case, it is women between 15 and 25. (Does this include, I wonder, married women, a demographic traditional beauty contests exclude?) Sadaf Farooqi at MuslimMatters questions the age limit (“Can a woman possessing beautiful morals not be past 25?”). Farooqi also wonders whether the contest is open to non-Saudis. But I haven’t seen any commentary on the fact the contest is only open to women. I recognize that the contest is meant to be a response to contests like “Miss World” and “Miss Universe,” but I can’t see any reason to not have an equivalent contest for men. It seems a related jump from judging women for their appearance to judging them for their morality (indeed, the two are often related in people’s minds). But a contest to judge men on their perceived morality? The fact that this option hasn’t been brought up in any of the commentary indicates a double standard: It’s appropriate to judge women (whether on appearance or morals), but it’s not even a possibility to judge men.
The contest is set to end in mid-July. It’ll be interesting to see what coverage, if any, the contest gets once the contest crowns one woman “Miss Beautiful Morals.”