Archives for June 2011

Marketing to the faithful

Last night I read to my son from an illustrated book called New Testament Stories. The book fell open to the story of Jesus cleansing the temple, and my impulse was to skip over it to avoid having to explain the image of Jesus using a whip. But my son wanted to hear the story, so I relented. I told him the basic outline of the story and conveyed the message that temples and the churches are houses of God, places where the Holy Ghost can be. That makes them special, and we don’t do everyday t … [Read more...]