Who’s Watching the Super Bowl?

Who’s Watching the Super Bowl? January 23, 2014

Nearly three-quarters (72 percent) of all Americans report they’ll be tuning in to watch Super Bowl XLVIII. Men are more likely to watch than women (79 percent v. 66 percent) to say they’ll watch, while roughly similar numbers of black Americans (76 percent) white Americans (72 percent) and Hispanic Americans (68 percent) report planning to tune in.


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