Was Coca-Cola Right? America’s Growing Religious Diversity

“It’s Beautiful,” a Coca-Cola advertisement shown during the Super Bowl, encapsulates American ethnic and religious diversity and has prompted a diversity of responses on social media. A recent PRRI survey shows the growing religious differences between seniors, America’s oldest adults, and Millenials, America’s youngest adults are dramatic. More than 7-in-10 (71 percent) seniors identify as some type of white Christian. In contrast, less than 3-in-10 (28 percent) of Millennials identify as white Christian.

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