UPDATE: I have received information suggesting that the currently-existing company Sterling Who’s Who is different from the one prosecuted in 1995. I personally have no way of verifying whether any of the same individuals are or are not involved in the company, but my assumption that this was a continuous company was based on the continuity of name and specialty. If I was in error about this, I certainly do apologize. I do not think that this can be constituted defamation of character, since it is natural to assume continuity of some sort when there is a continuity of name and other features.
Now that I look more closely, the signs are all there. Pretty much all the people who, on their web sites, claim to be listed in the Sterling Who’s Who either signed up around 1994-1995 (when a company with the same name was sued) or very recently. If you check the internet archive, their web site is pretty much brand new. When I sent e-mails to all those listed on their web page, that to the webmaster bounced back (indicating they have the address but no institutional infrastructure is associated with it) and some of the e-mail addresses are with Hotmail.
Don’t be duped! I’m using this opportunity to post this public warning, since I wish someone else had done the same before I was tricked.