Proudly NOT Associated With Any Who’s Who

I received an invitation from yet another Who’s Who today, this time by ordinary mail. This one was Cambridge Who’s Who. Given what I’ve learned and experienced about other Who’s Who organizations, I’m not surprised that they emphasize that they are proudly not associated with any other Who’s Who organization.

This one is much glossier, with a blog and a more impressive web presence than some of the others. But they acknowledge that all they are is a database of contact and biographical information.

I first heard of Cambridge Who’s Who from Annoyed Librarian. There’s also a collection of links at (which can’t be a good sign) and an entry at Rip-off Report. Others have posted their own points of view, insights, and even video content online about their own experiences. You be the judge.

As for me, I’m not just proudly not associated with any other Who’s Who. I’m proudly not associated with any Who’s Who whatsoever.

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  • I recently got a series of letters saying I was to be included in the Alumni Directory for the university I graduated from 28 years ago, and asking me to update my biographical info. Guessing that, should I respond, the next mailing will be a sales-pitch for said volume, I recycled the letters. As I ignored the first ones, the later ones arrived bearing the large-type legend: “URGENT!” — a warning I normally reserve for missed payments and medical issues.I couldn’t care less whether I’m in this “Directory”: anyone I care about from those days, I am still in contact with, and the rest probably aren’t interested in me either. (Besides, social networking sites now allow you find just about any old friend who cares to be found, without having to murder any trees to do it).Since the offers bear the crest of the university, I would guess this is a fund-raising thing where the university gets a split of the profits.

  • I hadn’t thought about it in those terms. Who’s Who is in essence Facebook using outmoded technology! 🙂

  • Anonymous

    I wonder if it’s a means of getting personal contact info which is then re-sold? I signed up for one of those ages ago and got the requisite subsequent URGENT messages and requests to buy. I think the people most likely to get taken are those fresh out of school who have little to nothing on their resumes and are familiar with Dean’s Lists and the like. But in today’s era with people more skeptical about these lists, i now wonder if they’re using the data gathered to sell mailing addresses and such. What’s their privacy policy—can it even be found?

  • Anonymous

    Check these out, its proof enough of the result of their scam. Supposedly official "honorary membership"! terrible, stealing our money