“Mormons hand out 2400 copies of the real Book of Mormon outside the musical comedy ‘The Book of Mormon'”

I absolutely love to see the Church respond this way:

http://www.al.com/living/index.ssf/2015/02/mormons_hand_out_2400_copies_o.html

I figure, if we’re going to be the topic of a conversation, that we should try, whenever we can, to join in that conversation.

Being such a topic, for a missionary church, is far better than being ignored.