A corporate PR disaster of epic proportions

Have you heard about the 69-year-old doctor who was forcibly dragged from his seat on a United Airlines flight the other day because the airline had oversold tickets for it?

If you haven’t, it’s pretty amazing.  Even if you have, it’s worth reading these two pieces:

Future students of business management and corporate communicates will study this case:

“Not so friendly skies: United Airlines’ public relations disaster”

This David French article takes a slightly different approach.  And the Jimmy Kimmel “ad” — don’t worry; the bad language has been bleeped out — is pretty funny:

“United 3411 and the Flight from Reason”