Between sixteen and thirty-five percent of all annual charitable gifts in the United States are given in December. Nearly 30% of annual online donations occur in December, with spikes on Giving Tuesday and the last days of the month. Ten percent of all giving occurs on 29-31 December, as donors make final contributions before the tax year closes. December’s giving surge can make or break a nonprofit’s annual fundraising goals. I wrote the letter below with such facts in... Read more