Consumerist calls the practice “the grocery shrink ray.” That’s when “the manufacturers of food and consumer goods make their products smaller — sometimes almost imperceptibly smaller — rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to.” Companies have been doing it, this article reports, for a long time, and has the pictures to prove it.... Read more