I just finished reading the Embracing Obscurity, and there’s something about this book that hit’s me wrong. But as much as I hate to admit it, it’s totally right. The whole world right now is about getting noticed. If you are in business, just hunkering down and doing the work is no longer acceptable. There must be innovation, transformation and marketing of your idea. This is done in the boardroom all the way down to the boiler room. Social media... Read more