Netscape's Digg Clone: Response from Digg CEO

Netscape's Digg Clone: Response from Digg CEO

With Netscape joining in the social – yet monitored – bookmarking field, this is the response from the Digg CEO – Jay Adelson on the competition from the new service.

Digg CEO Jay Adelson questioned how active Netscape’s users will be. He suggested that to achieve true interactivity, you need minimum intervention – i.e. no editors! He told me:

"A significant amount of our visitors are active (meaning they participate, not lurk). I’m curious how many interactive users Time Warner will have on their site. That was one of our greatest challenges, building that base.

Digg is extremely focused on transparency and absolutely no editors/intervention. We will never have a small group of people provide oversight."

Jay also questioned how scalable Netscape’s site will be, with Netscape putting so much emphasis on manual editing:

"Another question I have is about scalability. We feel that there is a technical scale issue with user submissions, in that if you have thousands, or tens of thousands, of submissions a day, how does a few editors parse them? Ultimately, we need the users to both digg and bury stories, provide the editorial, in order to keep up with the real-time world of Internet-based content."

Jay ends by effectively announcing that it’s Game On!

"Finally, we are very proud of the fact that there have been thousands of clones of digg. Keep them coming! (Time Warner is the first billion dollar company to do it, but bring it on. Surprised they went for the look and feel too, though.)

Stay tuned for v3! (Should be fun.)"

Tags: Digg, Netscape

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