After the Britneys, Anna Nicoles and Paris Hiltons, just when you thought you had seen enough idiots for life.. you realize the popular culture and its fans in the US never seem to surprise you!! Here Techshout describes how Cingular is going to bring WWE Wrestlemania to the cell phones!! Wow.. now people want madness on-the-go??!
Cingular Wireless, top U.S. mobile service provider, owned by AT&T Inc, is cutting an exclusive content deal with World Wrestling Entertainment Inc. (WWE) to sell everything from ringtones with famous wrestlers’ voices to graphics and videos, including weekly matches and the annual spring tournament, in a move to attract new customers to its wireless services.
John Burbank, vice president of AT&T wireless marketing said, “WWE fans love action — anytime and anyplace. Now, fans can carry the action with them wherever they go, just in time for Wrestlemania.”
Some World Wrestling videos will be available as part of Cingular’s $19.99 a month media service plan and the company will also sell a premium video package for $4.99 a month featuring highlights from WrestleMania and other shows.
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