Dear Lord, Baby Jesus: Black Friday and the New Evangelization

Dear Lord, Baby Jesus: Black Friday and the New Evangelization November 16, 2012


Could Black Friday become a feast day of the New Evangelization? In this post from December 2010, I may have been on to something.


Tis the season when Christians collectively bemoan the commercialization of the holy day, reminding ourselves of the importance of turning away from the retail rat race and putting Christ back into Christmas. Yesterday, though, while tuning one ear to the Christmas muzak playing in one of my favorite coffee establishments (as it has been playing incessantly for a month now, in every part of the public square) it occurred to me that this commercialization is actually putting Christ and Christianity right smack into everyone’s face . . . or ears, anyway. It’s stealth evangelization, carried out not by missionaries but by loudspeakers.

What other effort or initiative undertaken by any denomination gets Christianity into the subconscious of so many people? Overtly religious Christmas carols make up at least half of the all-Christmas-music-all-the-time playlist; no wall of separation here! Some of the most familiar of these carols combine lyrics that offer a veritable summa theologica with melodies impossible to eradicate from memory. Want an answer to Anselm’s Cur Deus homo (“Why did God become human?”)? Listen to “Hark! The Herald Angels Sing”:

Mild he lays his glory by,
Born that man no more may die,
Born to raise the sons of earth,
Born to give them second birth.
Risen with healing in his wings,
Light and life to all he brings . . .

That same carol neatly tackles Original Sin and its cure (“Rise, the Woman’s conquering Seed, Bruise in us the Serpent’s head. Adam’s likeness now efface: Stamp Thine image in its place; Second Adam, from above, Reinstate us in thy love”) and the question of Christ’s true nature that troubled empires (“Christ, by highest heaven adored; Christ, the everlasting Lord; Late in time behold him come, Offspring of the Virgin’s womb. Veiled in flesh the Godhead see; Hail the incarnate Deity, Pleased as man with man to dwell; Jesus, our Emmanuel”). This serious theology comes swaddled in references to what Will Ferrell’s Ricky Bobby, in Talladega Nights, astutely argues is everybody’s favorite image of God: the Christmas Jesus. (This clip has been sanitized for family viewing.)

Audible marketplace evangelization doesn’t limit itself to the Nativity story. There’s Christian social teaching in “O Holy Night”:

Truly He taught us to love one another;
His law is love and His gospel is peace.
Chains shall he break, for the slave is our brother,
And in His name all oppression shall cease.

Looking for some sing-along eschatology? Here it is, in “It Came Upon the Midnight Clear”:

For lo! the days are hastening on, by prophets seen of old,
When with the ever-circling years shall come the days foretold,
When peace shall over all the earth its ancient splendors fling
And the whole world give back the song which now the angels sing.

Catechism in Aisle 6! Think how many times these and countless other musical sermons, delivered by preachers from Ella Fitzgerald to Josh Groban, are heard over the weeks between Thanksgiving and Christmas! How many times a day the Name of Jesus is mentioned! We Christians have always had a little minaret envy of Islam, I suspect, wishing that we too could sing our beliefs from the rooftops several times a day. Well, thanks to the marketing algorithm that connects cranked muzak volume with pumped sales volume, this is one time of year when we need envy no one.

In fact, we might just want to make the Christmas shopping season last all through this Year of Faith.

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