We all have our preferred brands: Our favorite kind of soda, our favorite brand of ice cream, or even our favorite type of laundry detergent. But did you know that our personal brand preferences can have a serious effect on our relationships and even cause divorce? It’s not as silly as it sounds.
A new study conducted at Duke University reveals that “preferring different brands can affect our happiness in relationships more than shared interests or personality traits.” Researchers discovered that the more powerful or influential partner in the relationship usually determines what brands the couple uses, however this can have a negative effect on the happiness of the lower power, or less influential, partner. Power, in this case, is indicated by an individual’s ability to shape or influence their partners’ behavior. Because of this, the less powerful partner usually loses out on buying his or her preferred brand, which could cause increased levels of unhappiness long term.
In other words, when one partner is consistently choosing their preferred brands without considering your preferences it can lead you to feel uncared for and undervalued. Plus, since these are such little things, no one wants to make a big fuss about it, so the petty resentments can pile up into one big mountain of, “You ALWAYS get EVERYTHING you want! When do I get MY turn?”
For more tips on how to have a happy and healthy relationship, check out When Divorce Is Not An Option: How to Heal Your Marriage and Nurture Lasting Love or contact us at Pastoral Solutions Institute on the phone (740.266.6461) or online at CatholicCounselors.com