The good news: The young generation that consumes all sorts of entertainment via iPods and the internet is doing more than anyone else to keep the big-screen experience alive. Rather than undermine the movie industry, these “third-screen” technologies are actually supporting it. The bad news: Theatres are increasingly catering to this generation by creating “rowdier, text-friendly auditoriums” that encourage this generation to do all sorts of rude but increasingly common things like chatting and sending text messages while the movie... Read more