JP Morgan’s Guaranteed Formula for Success

JP Morgan’s Guaranteed Formula for Success

One day, a man approached the famous financier J.P. Morgan, held up an envelope, and said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell to you for $25,000.”

“Sir,” Morgan replied, “I do not know what is in the envelope. However, if you show me and I like it, I give you my word as a gentleman that I will pay you what you ask.”

The man agreed to the terms and handed over the envelope. Morgan opened it, and extracted a single sheet of paper. He gave it one look and handed the piece of paper back to the gent, pulled out his checkbook, and paid the man the agreed-upon $25,000.

The paper read:

1. Every morning, write a list of the things that need to be done that day.

2. Do them.


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