December 2, 2021

Public relations is the state of the relationship between the public and a company, organization, or famous person. Press conferences and press releases are both highly effective tools to drive public relations. It might surprise you to learn that Jesus used both methods during His ministry. He certainly relied on different tactical elements to achieve His objectives in the first century, but the fundamental concepts were the same then as they are today. The Most Important Press Conference For example,… Read more

November 30, 2021

Ask yourself the question: Are you truly thankful for Jesus? If you’re anything like me, this question draws a somewhat suspicious auto-response. It goes something along these lines. “Yes, of course I’m thankful for Jesus. He died on the cross for my sins. He gave me new life. Jesus is the reason for the season. How could I not be thankful?” My new book The Art of Marketing Jesus is all about being totally genuine, so instead of just assuming… Read more

November 24, 2021

Think about the most famous name brands in the world. What do you feel when you see the BMW, Nike, Apple or Harley Davidson logo? How about brands in the digital media space, such as Facebook, Twitter and Google? What is your sentiment towards these brands? Do you view the brands positively? Why or why not? In the world of business, perhaps nothing is more important than branding. Branding is the art and science that defines and articulates the identity… Read more

November 18, 2021

The gospel advertises spiritual freedom. Why then do many believers continue to live in spiritual bondage? I spent years feeling uncertain about my relationship with God. I questioned my salvation and struggle with depression. It was only through the process of rediscovering the power of the gospel that set me free. Believers must choose to fight to overcome religious, mental health and other spiritual bondage. As a result, they will naturally attract others to Jesus. Although I fell into depression… Read more

November 17, 2021

The title of my new book The Art of Marketing Jesus has caught the attention of many believers. Most love the title because it invokes a fresh take on the gospel. Others hate the title because (I assume) they don’t understand the premise of the book. Either way, believers are part of God’s divine marketing strategy—whether they realize it or not. The art of marketing Jesus isn’t about marketing gimmicks or commercialism. Instead, God works through everyday people just like… Read more

November 11, 2021

Studies show that most people are bought into the idea that Christianity is all about following the rules. It might sound like a good idea to follow the rules, but this approach is self-defeating. For those who want to live free and soar like an eagle in their spiritual lives—it’s time to stop following the rules. I Follow the Rules Because I Want to Please God There is nothing wrong with a desire to please God (that’s a good thing)… Read more

Browse Our Archives