Many intensive forms of environmental exploitation and degradation not only exhaust the resources which provide local communities with their livelihood, but also undo the social structures which, for a long time, shaped cultural identity and their sense of the meaning of life and community. The disappearance of a culture can be just as serious, or even more serious, than the disappearance of a species of plant or animal. The imposition of a dominant lifestyle linked to a single form of production can be just as harmful as the altering of ecosystems.
Maori, Eskimos, and San people all wearing t-shirts with corporate logos and dreaming of singing “Like a Virgin” on TV are examples of cultures having their DNA overwritten by the virus of imperial first world culture.