2. Turn up the kitsch factor. People don’t want to be sad when they’re on the internet. If they want to be sad, they’ll read The Economist or something. On the internet, they want to be cheery. This is very difficult for religious bloggers like me in particular, because religion tends to delve into sad topics like crucifixion. We have to pep it up if we want to be read. We have to be cutesy. As my friend Teresa once said, “Catholicism feels GOOD like a new pair of chinos!” Or, as one commentator inexplicably put it, “Jesus says, prayer should be a heartwarming experience.” Except I think the commentator was serious.
My point is, don’t write anything sad, but don’t write anything truly happy either. Where there’s happiness, switch it out for marshmallowy hedonistic pleasure instead.
WRONG: The endurance of darkness is the preparation for great light.
RIGHT: Your body is a temple. Indulge yourself with a hot bath!
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