4. Overstate everything to the point of gibberish. Your audience is on the internet. If they wanted subtle nuances, they’d be on a Kindle or at the library or something. Internet writing requires simplicity, black-and-white thinking, clear lines, well-defined good guys and bad guys. Since real life isn’t usually like that, you’re going to have to fudge the details. This isn’t lying, it’s writing on the internet. It’s expected of you.
WRONG:
Round about the cauldron go;
In the poison’d entrails throw.
Toad, that under cold stone
Days and nights hast thirty one
Swelter’d venom sleeping got,
Boil thou first i’ the charmed pot.
RIGHT: A new study says, licking toads could cure cancer!
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