Outsourcing Prayers

In this interesting article, there is the discussion of how masses are being outsourced to India because the number of priests able to say mass in the United States cannot keep up with the requests being made.

While it is good that these masses are indeed being said, I wonder if there is another aspect to the story which has not been told yet: capitalism. In today’s consumeristic society, is it wise to “outsource” masses like this? Does it not make the mass seem like another commodity to buy and sell? I hope not.