Black Friday is receding into Thanksgiving. A U.S. News articlereports that Wal-Mart, Sears and
Toys-R-Us will have flung wide their gates at 8 pm on Thursday. Target is exercising remarkable restraint, waiting an hour later to begin the madness.
I’ve been reflecting on this phenomenon in the context of reading William Cavanaugh’s Being Consumed, where
What really characterizes consumer culture is not attachment to things but detachment. People do not hoard money; they spend it. People do not cling to things; they discard them and buy other things (34).
We have a transient relationship with the things we buy. They quickly are updated by next year’s model, or are made cheaply enough that they simply don’t last long.
…rather than hoarding treasured objects, consumers are characterized by a constant disatisfaction with material goods. This disastisfaction is what produces the restless pursuit of satisfaction in the form of something new. Consumerism is not so much about having more as it is about having something else; that’s why it is not simply buying but shopping that is the heart of consumerism.(35)
There’s an inevitability to this, so shouldn’t get too down on ourselves. You and I are consumers–restlessly on the move for the new and the next. And we are all integral players in a larger economy–a culture, even–over which we have no direct control. But what Cavanaugh is suggesting is that we need to think harder–and more theologically–about this system in which we find ourselves. A guilt trip just misses the larger point. And there is something healthy (and Christian) about being detached from our possessions. They aren’t supposed to define us or consume us. The problem is the way in which we experience that detachment. It’s healthy to be detached from possessions and consumption if that detachment is because we are more securely attached to something greater and more enduring–like God and our fellow human beings.
This leads Cavanaugh to the most interesting point of the book. The Christian practice of Eucharist, thanksgiving, enables us to switch roles. In the celebration of Eucharist, we are no longer consumers; rather, we are being consumed. We are taken up into the universal body of Christ, as we partake in the meal.
So Black Friday is fundamentally transformed–and eternally relativized–by Good Friday. The death of Jesus on the cross ends the spiral into nihilism that would be in place if the only thing that mattered was material consumption–if the only thing that counted was the next, best deal.
The point of this post is not to rain down guilt or spoil a good time. I’m as given to consumerism as the next American. I just don’t like long lines.
But Cavanaugh’s book has challenged me to think in a fresh and challenging way about the connection between Black Friday, Good Friday, and the Eucharist.