I wrote this back well before the Book of Mormon musical had its debut. Happily (albeit most likely by coincidence), the Church followed my advice on how to respond:
And now — O frabjous day, callooh, callay! — to Salt Lake City comes the play!
I expect that it will easily sell out. I also suspect that many of the season ticket holders will avail themselves of the option not to buy tickets for it. Others will take their places. And there will be a delighted buzz about it in some circles.
(Revised, slightly, with an assist from Eric Ringger.)