What do the biblical murder of Abel and the modern murder of Mitchell Siegel (whose son Jerry would go on to co-create Superman) have in common? Yeah, I don’t know either, but apparently the connection between these two incidents is explained in Brad Meltzer’s upcoming novel The Book of Lies — and to promote the book, Meltzer’s people put together the following viral marketing video starring Buffy and Firefly creator Joss Whedon, God Is Not Great author Christopher Hitchens, The Year of Living Biblically author A.J. Jacobs, Lost co-creator Damon Lindelof and others. It all sounds rather contrived to me, but make of it what you will:
Click here if the video file above doesn’t play properly.